Segara The Label intertwines tradition and modernity, founded by Jasmine Ambarwati, who delved into her Javanese heritage over the years during visits to Indonesia, mastering traditional techniques like batik. Jasmine has been working in the fashion industry for over 10 years. Additionally, she pursued a bachelor's and honours degree in interior design, enhancing her knowledge and expertise in design and innovation. This fusion birthed Segara The Label, seamlessly blending tradition with contemporary style. "Segara," meaning ocean in Javanese, signifies the brand's essence, embodying Jasmine's connection to the sea and her island heritage. Segara extends beyond fashion, inviting customers to experience the tropics through high-quality, ethically made clothing, catering to those who appreciate the blend of tradition and modernity.